Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores

Ishfaq Hussain Bhat, Sapna Singh
  • Management & Marketing, March 2018, De Gruyter
  • DOI: 10.2478/mmcks-2018-0003

how shopping value effects private-label and loyalty in Indian grocery stores

What is it about?

The present study has attempted to create and examine a conceptually grounded working model that examines the moderating influence of utilitarian and hedonic shopping values with Indian grocery stores on the association between usage of Private Label (PL) and Store Loyalty (SL)

Why is it important?

to create shopping involvement that may help retailers to upgrade their SL in a favourable manner over the long-term

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