Human Capital and Intellectual Capital in Modern International Business

Human Capital and Intellectual Capital in Modern International Business – Based on Studies of the Strategies of Transnational Corporations

The main objective of the article is to discuss the direction of changes in the strategies of the most powerful transnational corporations as the result of adjustments to the new challenges created by the growing role of human capital in contemporary international business and based on the concept of Grounded Theory Method indicate the main pillars of the strategy which can be considered as effective for new challenges. The study has been divided into three parts. The first part discusses the most important theoretical issues concerning the place of human capital in the strategies of contemporary enterprises. In the second part, the author characterized new trends in international transfers of human capital. In the next part, based on the conducted research, the author discussed the impact of changes on the organizational and management system of enterprises – on the example of the most powerful transnational corporations.