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This article traces how the popularity of Japanese pop culture around the world and the growing cultural relevance of Korean pop culture led Japanese government to create policies to promote the national culture inside and outside Japan.

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This page is a summary of: El camino hacia una política de promoción cultural en el Japón contemporáneo y los inicios de una campaña de fortalecimiento de la identidad nacional, Estudios de Asia y África, April 2016, El Colegio de Mexico, A.C., DOI: 10.24201/eaa.v0i0.2183.
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