Impact of co-branding and brand personality on brand equity: A study of telecom sector in Pakistan

Zara Aqeel, Muhammad Imran Hanif, Muhammad Shaukat Malik
  • October 2017, Academy of Business and Retail Management
  • DOI: 10.24052/jbrmr/v12is01/iocabpobeasotsip
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http://dx.doi.org/10.24052/jbrmr/v12is01/iocabpobeasotsip