Grassroots Adoption of Cloud-Based Storage Solutions

What is it about?

The introduction of innovative technologies by employees into their workplace has being a long-standing practice. This informal introduction of technology within an organization without the organizational support or sanction is defined as "grassroots diffusion." While a plethora of research studies have focused on factors contributing to individuals' technology adoption decisions, these studies have failed to understand the factors that contribute to technology adoption through the grassroots diffusion process. Thus, we fill this gap by investigating the factors that contribute to an individual's continuance usage intention of cloud-based storage systems adopted through the grassroots diffusion process. Our results suggest that source credibility, response cost, satisfaction and perceived usefulness to have a significant influence on continuance usage intention of a cloud-based application adopted through the grassroots diffusion process.

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