Cloud Computing Start-ups and Emerging Technologies: From Private Investors' Perspectives

What is it about?

First, we enrich the current stream of cloud computing literature (e.g., Schmidt, Wood, and Grabski 2016; Du and Cong 2015; Alali and Yeh 2012) by documenting private investors' funding preference during a rapidly growing time period that is particularly important for the cloud computing industry. Second, we demonstrate that private investors assess not only cloud computing standalone, but also its potential when combine with or service other IT areas, emerging or traditional. The private investors perceive new IT areas more favorably than established areas serviced by start-ups when cloud computing experienced a phenomenal growth in our study. Third, we are one of the first studies that bring the perspective of private investors into archival accounting information systems research. Fourth, we demonstrate the usefulness of a non-traditional data source in analytics by introducing CrunchBase to accounting information systems researchers.

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