What is it about?

Why are some technologies are easier to understand than others? Technologies where the features (the basic building blocks of the technology -- like whether or not a computer has a touch screen) are concrete versus abstract and core versus tangential are more likely to have people come to similar understandings about the technology. This may also apply to non-technology settings. Interesting twist: When might you want people to come to different versus similar understandings?

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Why is it important?

Technology and organizational change implementation generally (about 75% of the time) don't reach the goals they were expected to. This framework points you to design or implementation ideas to help people understand the change as you want them too. This may affect the implementation success rate.

Perspectives

This paper has been foundational to my career and thinking. It was a great opportunity to be mentored by Gerry DeSanctis (she severed as editor) and forms the basis of my current work on systems savvy and my book, The Plugged-In Manager.

Professor Terri L Griffith
Santa Clara University

Read the Original

This page is a summary of: Technology Features as Triggers for Sensemaking, Academy of Management Review, July 1999, The Academy of Management,
DOI: 10.2307/259137.
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