What is it about?
The implementation of a re-engineering exercise as a performance improvement effort to obtain legitimacy.
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Why is it important?
It highlights the complexity of implementing change in a subsidiary-parent relationship.
Perspectives
Complexity in a change process should be analysed by relating to institutional relationships that concern addressing various organisational objectives and path dependency.
Dr Zubir Azhar
Universiti Sains Malaysia
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This page is a summary of: Institutionalising ‘High Performance Culture’ in AirSub, Asian Journal of Business and Accounting, June 2020, Univ. of Malaya,
DOI: 10.22452/ajba.vol13no1.6.
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