What is it about?
Forecasting the dynamics of digital camera adoption considering camera attributes and market responses
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Why is it important?
The utility base model can be applied before launch based on market research on intentions and preferences
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This page is a summary of: A Utility-Based Diffusion Model Applied to the Digital Camera Case, Review of Marketing Science, June 2010, De Gruyter,
DOI: 10.2202/1546-5616.1105.
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