What is it about?
This study explores the Malaysian Garden Concept (MGC) branding from the perspectives of experts recognized by the National Landscape Department.
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Why is it important?
The Malaysian Garden Concept is meant for public parks and designed for all uses but has some significant issues.
Perspectives
The finding found that intensive promotion, marketing, and advertising can help implement the concept of Malaysian Garden in the future.
Associate Professor Dr Hazreena Hussein
University of Malaya
Read the Original
This page is a summary of: The Malaysian Garden Concept Design Branding: Whose Role is it Anyway?, Environment-Behaviour Proceedings Journal, July 2021, e-IPH Ltd.,
DOI: 10.21834/ebpj.v6isi4.2914.
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