What is it about?
The Greek words "meta" (meaning "beyond") and "verse" (meaning "universe") are combined to form the phrase "metaverse." Neal Stephenson first used the word "metaverse" in his science fiction book "Snow Crash" in 1992. He described it as a "universe beyond" reality that may take the place of all human endeavors. In this digital age, technological advancement is constantly necessary to enhance consumers' real-time experiences and digital awareness. A "post-reality" cosmos and multi-user setting that blends digital virtuality with physical realities is called the Metaverse.
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Why is it important?
In the digital era, it has become a revolutionary phenomenon. The foundation of the Metaverse is the integration or combination of technologies that allow people to engage holistically with digital objects and virtual surroundings in real time.The goal of this chapter is to examine cutting-edge metaverse marketing tactics that concentrate on improving customer experiences and comprehending how cutting-edge technology, such as AI-driven support, personalization, and social engagement, is changing consumer behavior. Additionally, the study will support the growing recognition of the Metaverse and its components in business, enabling them to position themselves better to prosper in the digital landscape by improving consumer behavior and experiences and adapting to these technological developments.
Perspectives
It was a pleasure to write this post because it has co-authors with whom I have a long history of working together.
Aditi Sharma
Indira Gandhi University Meerpur
Read the Original
This page is a summary of: Navigating the Metaversal Shift: Transformative Trends in Consumer Behaviour, April 2026, Bentham Science Publishers,
DOI: 10.2174/9798898812829126010019.
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