What is it about?
This publication explains how artificial intelligence is transforming e-mail marketing from mass, identical messages into more personalized, automated, and data-driven communication. It is a book chapter, published on pages 17–38 of Advanced Explorations in Machine Learning, Computer Vision, and IoT.
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Why is it important?
It is important because it explains how AI addresses two major challenges in e-mail marketing: making communication personally relevant to each customer while managing campaigns efficiently at scale. From an academic perspective, the chapter is valuable because it connects machine learning and marketing practice, showing how techniques such as predictive analytics, customer segmentation, recommendation systems, natural-language generation, and automated campaign optimization can be applied in a real business domain.
Perspectives
This chapter adopts a mainly business and technology-oriented perspective, emphasizing how AI improves both personalization and operational efficiency in e-mail marketing.
Dr Anirban Mitra
Eastern International University
Read the Original
This page is a summary of: AI-Driven Transformation: Revolutionizing E-mail Marketing Through Personalization and Efficiency, January 2026, Bentham Science Publishers,
DOI: 10.2174/9798898812584126010004.
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