Application of VR and AR in Sports Marketing

What is it about?

Sports marketers and advertisers introduce new methods and approaches to make their products more attractive and eye-catching, as well as providing relevant information and enhancing the experience of sports customers in real time. The various ways in which AR and VR are part of sports marketing initiatives can be considered as a form of experiential sports marketing. In this chapter, we will explain how sports companies can use virtual reality and augmented reality and explore the potential of sports marketers in this field.

Featured Image

Photo by Lucrezia Carnelos on Unsplash

Photo by Lucrezia Carnelos on Unsplash

Why is it important?

AR and VR are essential and comprehensive innovations in the world of sports advertising, and their use in environments related to sports customers and consumers, often through the internal formats of smart devices, is increasing rapidly. Their capacity to combine the physical environment with the digital world in real time, using digital tools such as images, opens new doors for delivering content to sports consumers. With the ever-increasing use of these technologies in the field of sports marketing, sports organizations must understand the broad impact that these types of realities have on the activities of sports consumers in order to better leverage it to their advantage.

Perspectives