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This study has investigated and compared behavioral reaction among three nations the US, Pakistan, and Malaysia in responding web-based advertisements.

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This page is a summary of: Cross-Cultural Evaluation of the Mediation of Attitudes in Relationship of Cultural Values and Behavioral Reactions toward Web Based Advertising, South Asian Journal of Management Sciences, January 2018, Office of Research, Innovation and Commercialization, Iqra University, DOI: 10.21621/sajms.2018121.01.
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