Cross-Cultural Evaluation of the Mediation of Attitudes in Relationship of Cultural Values and Behavioral Reactions toward Web Based Advertising

  • Syed Hassan Raza, Amna Hasnain, Sanan Waheed Khan
  • South Asian Journal of Management Sciences, January 2018, Office of Research, Innovation and Commercialization, Iqra University
  • DOI: 10.21621/sajms.2018121.01

Cross-Cultural Web-Based Advertising

What is it about?

This study has investigated and compared behavioral reaction among three nations the US, Pakistan, and Malaysia in responding web-based advertisements.

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The following have contributed to this page: Dr. Syed Hassan Raza