What is it about?
Develop a scale based on the DART model and validated in the hospitality context
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Why is it important?
It is the first time that DART model is evaluated in the Hospitality context from a customer's perspective
Perspectives
A tool is created to help hotel managers assess hotel's "openness " to their customers and the possibilities and offerings for value co-creation.
Mr Konstantinos KS Solakis
University of Seville
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This page is a summary of: DART model from a customer's perspective: an exploratory study in the hospitality industry of Greece, Problems and Perspectives in Management, September 2017, LLC CPC Business Perspectives,
DOI: 10.21511/ppm.15(si).2017.07.
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