Do Strong Brands Pay Off? An Empirical Investigation of the Relation Between Brand Asset(TM) Valuator and Financial Performance

Pieter Vijn, Frank Verbeeten
  • SSRN Electronic Journal, Social Science Electronic Publishing
  • DOI: 10.2139/ssrn.896703

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http://dx.doi.org/10.2139/ssrn.896703

The following have contributed to this page: Frank H.M. Verbeeten