A Multivariate Analysis of the Development of Online Women Entrepreneurship in Bangladesh

What is it about?

In recent years, a good number of women entrepreneurs of Bangladesh are doing their businesses online. The reasons can be attributed by the development of IT infrastructure and the internet support facilities in the country. The number of int ernet subs cribers in Bangladesh is 86 million out of 170 million people of Bangladesh which is more than 50% of the total population. The rate of t ele-dens ity in Bangladesh is 91%. With the use of modern information technology and ease of internet, small and medium enterprises (SM Es) have made its way in online business which is expanding the e-commerce business of the country. It is popularly opined that the online business is the business of women entrepreneurs in Bangladesh. Studies show that the majority of the owners of these online SM Es are women and the number is continuously increasing in this sector. Hence, this paper aims at identifying the factors that led to the development of online women entrepreneurship in Bangladesh. A survey was conducted among 200online women entrepreneurs of Bangladesh who are primarily involved in clothing, beauty care products, fashion and accessories and musical instruments businesses. Factor analysis was conducted to identify the factors related to the development of online women entrepreneurs in Bangladesh. Regression analysis was carried out to examine the impact of influencing factors on the overall development of online women entrepreneurs in Bangladesh. Results show that the factors concerned with the expansion of online women entrepreneurship in Bangladesh are government incentives, business experience of the entrepreneurs, market demand, management capability of the entrepreneur, tax and other government charges for doing online business, tastes and preferences of the people of the country, support from husband and family members of the women entrepreneurs. If the policymakers can address these factors, the development of online women entrepreneurship in Bangladesh will be excelled.

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Why is it important?

In recent years, a good number of women entrepreneurs of Bangladesh are doing their businesses online. The reasons can be attributed by the development of IT infrastructure and the internet support facilities in the country. The number of internet subscribers in Bangladesh is 86 million out of 170 million people of Bangladesh which is more than 50% of the total population. The rate of tele-density in Bangladesh is 91%. With the use of modern information technology and ease of internet, small and medium enterprises (SM Es) have made its way in online business which is expanding the e-commerce business of the country. It is popularly opined that the online business is the business of women entrepreneurs in Bangladesh. Studies show that the majority of the owners of these online SM Es are women and the number is continuously increasing in this sector.

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