What is it about?
Is analyzed the eHealth segment of female fertility planning mobile apps (in US called: period trackers) and its possible extensions to other female health care mobile services. The market potential is very large although age segmentation applies. These apps help women record and plan their menstruation cycles, their fertility periods, and ease with relevant personalized advice all the uncomfort. As an illustration, the case of a European app service supplier is described in depth. The services of ten worldwide suppliers are compared in terms of functionality, adoption, organization, financial and business aspects. The research question: “Can female fertility management mobile apps be sustainable and contribute to female health care?” is researched by a combination of academic literature study, testing of 7 essential hypotheses, and a limited user driven experimental demand analysis. Quality and impact metrics from a user point of view are proposed.
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Why is it important?
This research is imprtant as a large case of patient generated data, contributing to female heath care and public health
Perspectives
Further research and innovative ideas, as well as marketing and strategic directions are provided, incl. associations with male fertility apps. In addition, the authors outline a staged start-up implementation business model targeting female health care mobile apps for Japan.
Professor Louis F Pau
CBS Group of Institutions
Read the Original
This page is a summary of: Can Female Fertility Management Mobile Apps Be Sustainable and Contribute to Female Health Care? Harnessing the Power of Patient Generated Data: Analysis of the Organizations Active in This E-Health Segment, SSRN Electronic Journal, January 2018, Elsevier,
DOI: 10.2139/ssrn.3256817.
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