What is it about?

It explains 1,165 Lao consumers' choice behavior on fresh milk products in the order of Foremost, Nabong, Thai-Danish, Meiji, and Lao-Korea that is hypothetical brand.

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Why is it important?

Nabong that was Lao national milk brand until 2008 still has a significant market power and the policies to promote milk industry by implementing its national milk brand again in Laos would be more effective if it focuses on the young generation, female consumers, families with children, quality of dairy products, and Vientiane capital areas.

Perspectives

I worked with my student, Mr. Jae Won Lee and Prof. Viengsakoun Napasirth from National University of Laos as well as his Lao students. It was a really great opportunity supported by Seoul National University to do the consumer survey in Laos. I expect to see more market survey research in Asia since Asia's market is growing faster than before.

Taeyoon KIM
Seoul National University

Read the Original

This page is a summary of: Valuing Attributes of Fluid Milk in Laos, SSRN Electronic Journal, January 2017, Elsevier,
DOI: 10.2139/ssrn.3051512.
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