What is it about?
Historically, it has been difficult to study firms' corporate reputation. Difficulties have stemmed from the well received criticism that reputation is outcome of subjective interpretations of firms' activities and performance by different stakeholders. Using the prediction that sufficient agreement on reputation across stakeholders produces pricing power for firms, this study demonstrates there must exist proxies for firm's corporate reputation within firms' financial statements. The study further provides a formal (theoretical) conditioning test for identification of proxies for firms' corporate reputation advanced from within financial statements that are robust.
Why is it important?
In presence of identification of proxies for corporate reputation that are robust, studies of corporate reputation become richer, and produce a more progressive, illuminating, and pragmatic literature for enlightenment of firms' stakeholders on sources and impact of firms' corporate reputation. Absent the formal (theoretical) conditioning test developed in this study, this objective would be difficult to attain.
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This page is a summary of: Estimation of Firms' Market Reputation: A Platform for Pragmatic Progress, SSRN Electronic Journal, January 2017, Elsevier,
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