Can we assess the level of openmindedness through the use of foreign language in inflight magazines?

What is it about?

Using the renowned cross-cultural Bennett scale to rate the degree of ethnorelativity, this empirical study aims at analysing the link between the use of foreign language in inflight magazines and the attitude towards foreigners in countries the airlines originates from.

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Why is it important?

The authors discovered that there exists a strong correlation between the use of foreign language in inflight magazines offered to the passengers and the degree welcoming foreigners in the country of origine of the airline.

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