What is it about?
This study aims to investigate e-shopping quality determinants among students at a higher learning institution in Malaysia.
Featured Image
Why is it important?
This study aims to investigate e-shopping quality determinants among students at a higher learning institution in Malaysia. Data was collected from 200 students and analyzed using multiple regressions. Results revealed that privacy/security emerge as the most important determinant of e-shopping quality among students followed by web site design. E-shopping quality does not determine by customer service and atmospheric/experiential factor. The e-retailers may improve or upgrade their e-shopping websites by understand which of the web site attributes influence consumers’ beliefs about online shopping. This study provides important implications for e-tailers whose web site developers must keep in mind that customers are not only web users with trust/safety and information needs, but also shoppers with service and experiential needs.
Perspectives
This study aims to investigate e-shopping quality determinants among students at a higher learning institution in Malaysia. Data was collected from 200 students and analyzed using multiple regressions. Results revealed that privacy/security emerge as the most important determinant of e-shopping quality among students followed by web site design. E-shopping quality does not determine by customer service and atmospheric/experiential factor. The e-retailers may improve or upgrade their e-shopping websites by understand which of the web site attributes influence consumers’ beliefs about online shopping. This study provides important implications for e-tailers whose web site developers must keep in mind that customers are not only web users with trust/safety and information needs, but also shoppers with service and experiential needs.
Professor Dr Norazah Mohd Suki
Universiti Utara Malaysia
Read the Original
This page is a summary of: An Investigation of E-Shopping Quality Determinants Among Students at a Higher Learning Institution, SSRN Electronic Journal, January 2011, Elsevier,
DOI: 10.2139/ssrn.1867900.
You can read the full text:
Contributors
The following have contributed to this page
