High Correlation between Net Promoter Score and Evolution of Consumer’s Willingness to Pay (Empirical Evidence from European Mobile Markets)

  • François Jeanjean
  • SSRN Electronic Journal, January 2011, Elsevier
  • DOI: 10.2139/ssrn.1865815

Influence of consumer satisfaction on their willingness to pay.

What is it about?

Net Promoter Score allows to measure consumer satisfaction. This paper highlights the high correlation between consumer satisfaction and their willingness to pay in competitive context.

Why is it important?

this paper shows how the quality offered by the companies best appreciated by their customers encourages them to spend more.

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http://dx.doi.org/10.2139/ssrn.1865815

The following have contributed to this page: Dr François H Jeanjean