What is it about?
Net Promoter Score allows to measure consumer satisfaction. This paper highlights the high correlation between consumer satisfaction and their willingness to pay in competitive context.
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Why is it important?
this paper shows how the quality offered by the companies best appreciated by their customers encourages them to spend more.
Read the Original
This page is a summary of: High Correlation between Net Promoter Score and Evolution of Consumer’s Willingness to Pay (Empirical Evidence from European Mobile Markets), SSRN Electronic Journal, January 2011, Elsevier,
DOI: 10.2139/ssrn.1865815.
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