What is it about?
The COVID-19 pandemic forced companies around the world to rethink how they operate. This study examines whether companies that invested more in digital technologies were better able to cope with the crisis and maintain good financial performance. The research focuses on companies in Serbia, a developing and transitioning economy, where digital transformation is still progressing more slowly than in many developed countries. The study investigates: * whether digitalized companies responded more successfully to the pandemic, * whether digitalization improved financial performance, and * whether successful crisis response acted as a bridge between digitalization and business results.
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Why is it important?
The findings show that digitalization was not just a technological trend during COVID-19. It became an important survival and performance factor. Companies using digital technologies more effectively: * adapted faster to disruptions, * maintained operations more successfully, * improved long-term financial performance, and * strengthened resilience during the crisis. This research is especially important for business managers, SME owners, policymakers, and developing economies seeking stronger economic resilience through digital transformation.
Perspectives
During COVID-19, companies that used digital tools more effectively were generally better at continuing operations and protecting performance. This research shows that digital transformation can help businesses become more resilient during major disruptions, especially in developing economies.
Milan Čupić
University of Kragujevac
Read the Original
This page is a summary of: How did Digitalization Affect Company Performance During the Covid-19 Pandemic? A Developing Economy Perspective, SSRN Electronic Journal, January 2026, Elsevier,
DOI: 10.2139/ssrn.6450141.
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