What is it about?
This publication examines how informal educational videos on YouTube, specifically from the channel Scientific Animations Without Borders, impact and reach audiences. It looks at how these videos, which provide scientific information through animations, are received by viewers, how far they spread, and the influence they have on learning or awareness. The study focuses on understanding the effectiveness of using YouTube as a platform for sharing educational content, particularly in the context of science education.
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Why is it important?
This research is important because it helps us understand how effective YouTube is as a tool for informal science education. With millions of people using the platform, educational videos can reach a wide and diverse audience, making learning more accessible. By examining the impact and reach of videos from Scientific Animations Without Borders, the study shows how animated content can simplify complex scientific concepts and engage viewers in a meaningful way. This kind of research is valuable for improving how educational content is shared online and ensuring it can have a positive, far-reaching impact on global learning and awareness.
Perspectives
This research is important because it shows how YouTube can be used as a powerful tool for informal science education. As a YouTube user, I’ve seen how animated videos can make complex topics easier to understand and more engaging. Channels like Scientific Animations Without Borders help make science accessible to a wide audience, regardless of their background. The study highlights how YouTube can reach a global audience, making learning more inclusive and available to everyone.
Dr. Jane Payumo
Michigan State University
Read the Original
This page is a summary of: Measuring the Impact and Reach of Informal Educational Videos on YouTube: The Case of Scientific Animations Without Borders, SSRN Electronic Journal, January 2021, Elsevier,
DOI: 10.2139/ssrn.3892189.
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