Pricing Diagnosis-Based Services When Customers Exhibit Sunk Cost Bias

Sampath Rajagopalan, Guangwen (Crystal) Kong, Chunyang Tong
  • SSRN Electronic Journal, January 2015, Elsevier
  • DOI: 10.2139/ssrn.2657291

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http://dx.doi.org/10.2139/ssrn.2657291

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