A Corporate Brand in the Technology Road-Map: Sony

Olutayo Otubanjo, PhD, L. L. K. Lim, T. C. Melewar, Nelarine Cornelius
  • SSRN Electronic Journal, Elsevier
  • DOI: 10.2139/ssrn.1299732

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http://dx.doi.org/10.2139/ssrn.1299732