What is it about?
The scale and magnitude of BOP market is gigantic in a global world. This paper constuct four types of business model to allow the collaboration between private enterprises and official government. An effective way to access to Base of Pyramid market is to give an initiative to private enterprises and government support firm behavior.
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Why is it important?
The BOP market is a very important market segment in the world. In the perspecive of global firms, they can find a new market. In the perspective of reciepient government, the BM can provide an opportunity to develop a neglected area of whole economy. Finally, the welfare gain will be possible if the business model will be succueeded.
Perspectives
I hope to continue to research the ASEAN market based on a various framework in the future.
Yongkyun Chung
Kangwon National University
Read the Original
This page is a summary of: The BOP Business Model of International Development Cooperation in ASEAN Market, International Area Studies Review, March 2017, The International Association of Area Studies (IAAS),
DOI: 10.21212/iasr.21.1.12.
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