What is it about?
The paper analyses engagement and empathy in corporate communications by using Science of Engagement document, and arguing that there is a misunderstanding of engagement in the industry.
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Why is it important?
It gives a good overview of available literature, and uses discourse analysis to analyse corporate documents.
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This page is a summary of: Engagement and Empathy Discourses in Corporate Communication: The Case of “The Science of Engagement”, Romanian Journal of Communication and Public Relations, December 2015, College of Communication and Public Relations,
DOI: 10.21018/rjcpr.2015.3.166.
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