What is it about?
This paper aimed to undestand the influence of institutions on the internationalization process of Serra Gaucha Wineries. We performed a case study among four wineries involved in the process.
Featured Image
Why is it important?
During this exploratory study we realized that neither economic lens nor behavioral perspective of international business might fully understand the internationalization process. Thus, we assumed the the intitutional perspective could be more effective.
Perspectives
The Brazilian institutional environment has been leveraging the internationalization process of Brazilian wineries which has jointed the formal program promoted by the Brazilian agengy of promoting exports.
Dr Silvio L de Vasconcellos
Associacao Escola Superior de Propaganda e Marketing
Read the Original
This page is a summary of: A influência da instituição na internacionalização das vinícolas no Brasil, Revista Eletrônica de Estratégia & Negócios, September 2012, Universidade do Sul de Santa Catarina - UNISUL,
DOI: 10.19177/reen.v5e220123-27.
You can read the full text:
Contributors
The following have contributed to this page
