What is it about?
A background case on beer brewing in the US with particular attention to 1) how technology shaped the consolidation of the industry and 2) how a small legal change allowed a very mature industry to suddenly become much more like an emerging one
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Why is it important?
Industry evolution usually takes an arc of increasing consolidation, attention to costs, and efficiency. This case shows why these may not always be the end state of an industry.
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This page is a summary of: The Evolution Of The American Brewing Industry, Journal of Business Case Studies (JBCS), November 2010, Clute Institute,
DOI: 10.19030/jbcs.v6i6.257.
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