What is it about?
business network, transnational corporation, network connections, international business, international competitiveness, internationalization, mergers and acquisitions, orchestrator, enterprises, knowledge capital, intellectual capital, human capital, network approach, cooperative relations, globalisation, business integration, innovation capital, market capital, institutional capital, Multidimensional Statistical Analysis, Grounded Theory Methodology, Social Network Analysis, TNC, M&A, GTM, SNA, IC, HC, corporate capital system, international rankings
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Why is it important?
The work sought to provide evidence that regardless of the area of activity, the pillars of strategy for Top-TNCs are the same in terms of the core, but are often implemented in different forms. The author proposes the original concept for assessing the competitiveness of network enterprises – the Synthetic Indicator of Creation of Added Value. The paper, apart from literature review and its critique, presents the results of a survey among 252 TNCs. The author conducted indepth studies – using the Multidimensional Statistical Analysis, the Strategic Analyses, as well as the Grounded Theory Method.
Perspectives
The changes in the strategies of the Top-TNCs proceeded according to a uniform scheme – the authorial Model of Business Integration was presented as the standard for TNCs adjusting to further challenges posed by the evolving global economy. Based on the survey, the author identified universal pillars of the Top-TNC strategy: glocalization, business networking, orchestration, and coopetition. TNCs desiring to engage in the most efficient system for creating international competitiveness should apply the following tactics: link globalization, and regionalization, build a multi-level relationship system, creatively combine various types of organizational and social structures, simultaneously employ cooperation, and competition.
Prof . UŁ dr hab. Magdalena Rosińska-Bukowska
University of Lodz, Poland
Read the Original
This page is a summary of: Global business networks. Concept – structure – competitiveness, January 2020, Uniwersytet Lodzki (University of Lodz),
DOI: 10.18778/8220-046-1.
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