Multimodal Discourse Analysis on Black Panther: Wakanda Forever Movie Poster

What is it about?

This text discusses how communication strategies have evolved with technology, becoming more multimodal—meaning they use various forms of communication beyond just language. It highlights how movie posters are a key promotional tool, combining verbal (words) and visual (images) elements to convey themes, plots, and messages. The text specifically refers to the "Black Panther: Wakanda Forever" movie poster as an example, using the visual grammar theory by Kress and van Leeuwen to analyze how these different communication modes represent meaning. The focus is on the representational meaning, which is about how elements in the poster symbolize real-world concepts as perceived by people.

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Why is it important?

It's important because understanding multimodal communication, like in movie posters, helps us grasp how different elements work together to convey complex messages, making them more effective in reaching and influencing audiences.