What is it about?
The internationalization process of firms in the creative economy has particular aspects that distinguish it from internationalization of firms in traditional economic sectors.
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Why is it important?
We explore ways in which the international business literature might be helpful for understanding how internationalization takes place in firms whose core business is creation of ideas
Perspectives
Our results suggest that behavioral approaches to international business related to entrepreneurship, as well as country origin effects and networks theory could be useful to expanding knowledge about the internationalization process in such firms, in which creativity is a critical resource.
Dr Silvio L de Vasconcellos
Associacao Escola Superior de Propaganda e Marketing
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This page is a summary of: Prospecting theoretical approaches to understand internationalization of creative economy firms, Internext, December 2017, Escola Superior de Propaganda e Marketing (ESPM),
DOI: 10.18568/1980-4865.12377-92.
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