What is it about?
The purpose of the paper is to discuss the significance of hotel promotion from the customer perspective. The research analyzed hotel promotional efforts from the perspective of hotel guests staying at randomly selected hotels in Poland.
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Why is it important?
An understanding of customer perspective with respect to hotel promotions is useful in terms of developing the total offering for each given hotel in order to build competitive advantage
Perspectives
There are also several limitations that should be mentioned. First, the sample used in this study, collected from guests staying at hotels in Poland may not fully represents the populations of travelers. Second, the data was collected in the spring (from March to June). Further studies are suggested across different seasons to expand the pool of results.
Prof. KAAFM dr hab. Izabela Kapera
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This page is a summary of: Hotel promotion as viewed by customers, Zeszyty Naukowe Uniwersytetu Szczecińskiego Service Management, January 2015, University of Szczecin,
DOI: 10.18276/smt.2015.15-06.
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