What is it about?
The purpose of the paper is to discuss the significance of hotel promotion from the customer perspective. The research analyzed hotel promotional efforts from the perspective of hotel guests staying at randomly selected hotels in Poland.
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Why is it important?
An understanding of customer perspective with respect to hotel promotions is useful in terms of developing the total offering for each given hotel in order to build competitive advantage
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This page is a summary of: Hotel promotion as viewed by customers, Zeszyty Naukowe Uniwersytetu Szczecińskiego Service Management, January 2015, University of Szczecin,
DOI: 10.18276/smt.2015.15-06.
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