What is it about?
History of Health Insurance leading to present-day challenges in growing the penetration of Health insurance in India
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Why is it important?
This article had the maximum downloads reaching 10000 reads in 2 months from the journal website all over the world as in a few pages you get to know about history, issues related to marketing health insurance in India.
Perspectives
The article traces the journey of healthcare financing since India's independence in 1947, the first health insurance product, reasons for low penetration, attitudes of the general population towards health insurance. How the market will grow in coming years, regulatory aspects, and challenges faced by insurers in marketing health insurance in India.
Dr. Manoj Pareek
Bennett University
Read the Original
This page is a summary of: Prospects for growth and issues in marketing of health insurance in India, Journal of Management Research and Analysis, December 2020, Innovative Publication,
DOI: 10.18231/2394-2770.2018.0047.
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