Analysis of Relationship between Youths’ Social Media Usage Motives and Social Media Addiction

What is it about?

This study aims to reveal the relationship between social media usage motives and social media addiction, youths’ major social media usage motives and their social media usage frequency. According to the results of the survey carried out with the participation of 763 university students, the participants mostly use social media for entertainment, communication and keeping up to date. They use social media least to reach people, for self-presentation and information sharing and to get to know people better. When the relationship between social media usage motives and social media addiction analyzed, it is seen that there is a significant relationship between social media addiction and the following social media usage motives: Making use of spare time, getting to know people better, exchange of views, entertainment, reaching people, self-presentation and information sharing and texting. On the other hand, it is determined that there isn’t any significant relationship between social media addiction and the following social media usage motives: Communication, listening to music, keeping up to date and accessing information. (PDF) Gençlerin Sosyal Medya Kullanım Amaçları İle Sosyal Medya Bağımlılığı İlişkisinin İncelenmesi. Available from: https://www.researchgate.net/publication/338209470_Genclerin_Sosyal_Medya_Kullanim_Amaclari_Ile_Sosyal_Medya_Bagimliligi_Iliskisinin_Incelenmesi [accessed Feb 25 2020].

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