What is it about?
The purpose of our literature review is to explore the dominant approaches and methods of international and domestic research on website analysis focused on higher education institutions. Based on the most important evaluation criteria for web pages, we have created a market-based system of criteria – credibility, interactivity, content, information, attractiveness, and design.
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Why is it important?
The article presents a model of marketing elements on educational institution websites. It can be a help for universities to build their websites considering the way of this complex system is built.
Perspectives
I hope this article is going to be a great help for all university websites :)
Helga Misley
Eotvos Lorand Tudomanyegyetem
Read the Original
This page is a summary of: Marketing a felsőoktatásban: Weboldalak elemzési szempontrendszere a magyar és nemzetközi szakirodalom alapján, Magyar Pedagógia, January 2017, Magyar Pedagogia,
DOI: 10.17670/mped.2017.4.365.
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