What is it about?
The metaverse is a promising tool for remote work in the FMCG industry. This study found that its adoption is influenced by leadership support, performance expectancy, effort expectancy, organizational culture, social influence, and facilitating conditions. By addressing these factors, FMCG companies can effectively leverage the metaverse to improve remote collaboration, boost productivity, and create a more engaging work environment.
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Why is it important?
This study provides valuable insights for FMCG companies looking to adopt the metaverse for remote work. By understanding the key factors influencing adoption, such as leadership support, company culture, and social influence, companies can make informed decisions to improve efficiency and competitiveness.
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This page is a summary of: EMERGING TRENDS AND ORGANIZATIONAL DRIVERS OF METAVERSE ADOPTION FOR REMOTE WORK: QUANTITATIVE INSIGHTS FROM THE FMCG INDUSTRY, Polish Journal of Management Studies, June 2024, Czestochowa University of Technology,
DOI: 10.17512/pjms.2024.29.2.08.
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