Effect of Impulse Buying on Socioeconomic Factors and Retail Categories

M. Rupesh Kumar, A. G. V. Narayanan
  • Indian Journal of Marketing, September 2016, Associated Management Consultants, PVT., Ltd.
  • DOI: 10.17010/ijom/2016/v46/i9/101039

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http://dx.doi.org/10.17010/ijom/2016/v46/i9/101039