Analysing Cohesion in University Slogans

What is it about?

This study aims to analyze the cohesion elements of discourse analysis found in the slogans of state and private universities in Turkey. 193 universities which were included in the formal website of Higher Education Council (YÖK) and the slogans of these universities were analyzed in terms of cohesion. Discourse analysis that is one of the qualitative data analysis methods was used and some of the main findings of the research results are as follows: out of 193 universities 102 universities possess a slogan in their websites but 91 universities do not. As for cohesion high majority of the slogans consist of group of words instead of sentences. Adjective clauses and adjective-verbal clauses were found to be among the most preferred ones. One of the most important results of discourse analysis is that the themes of the university slogans centered around future and science. The research findings are thought to shed light on important topics studied in linguistics and discourse analysis, and guide future researchers.

Featured Image

Why is it important?

Analysing Cohesion in University Slogans

Perspectives