What is it about?

The success of online dissemination and promotion requires different tools, methods and approaches depending on the subject area covered and the aims of the researcher. That said, there are certain central tenets that, if applied in a tailored way to your online activities, will help you to expand and engage your networks more successfully. I am going to cover five of these, and apply them broadly across a range of online platforms that you might be considering using.

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Why is it important?

When I first started working in the field of online dissemination of academic research, about four years ago, I asked a lot of questions around why it is important to share your work online. Over the years, my questions have now shifted away from ‘Is this an important thing to do?’ (Yes, it is), to ‘How can we do this important activity well?’

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This page is a summary of: Key Issue - How to share and discuss your research successfully online, Insights the UKSG journal, March 2014, Ubiquity Press, Ltd., DOI: 10.1629/2048-7754.142.
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