What is it about?
It analyzes managerial and leadership actions and behaviors that should be applied to improve the effectiveness of organizational creativity.
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Why is it important?
By developing the creative process with the observance of management concepts centred on the individual, leadership and culture, the potential efficiency of creativity is increased, which increases the potential efficiency of organizational innovation.
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This page is a summary of: Organizational Creativity Management: Discussion Elements, Revista de Administração Contemporânea, December 2018, FapUNIFESP (SciELO),
DOI: 10.1590/1982-7849rac2018170409.
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