What is it about?
This paper argues that neoliberal Capitalism is increasingly interested in formally employing ritual in its form of governance. It argues, too, that the ways in which scholars of religion understand ritual and the ways in which advertising understands branding are conceptually related. The paper urges scholars of religion to explore this relationship of mutual entailment in an effort to achieve new kinds of critical distance.
Why is it important?
The paper details a method for historicizing and materializing the study of religion in the wake of the 'linguistic turn'.
The following have contributed to this page: Dr George Gonzalez