Motivation of Ayahuasca drinkers

What is it about?

Why are western people interested in the South American beverage Ayahuasca?

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Why is it important?

Motivation as part of the mental set shapes psychedelic experiences, such as from ayahuasca ingestion, significantly. Those experiences are communicated in the Internet and again shape motivation and expectation. This influences not only novices but also shapes the offers of traditional and traditionalzed ayahuasca distributors. Some people are not well reached by western psychotherapy, western medicine as well as religious offers. They search for alternatives in ethnotherapy and esoteric. To understand those processes and the role of ayahuasca it is helpful to analyse the motivational structure of western ayahuasca drinkers.