THE EFFECTS OF EXTERNAL RECOMMENDATIONS ON CONSUMERS' PURCHASE DECISION IN A MULTICHANNEL SERVICE CONTEXT

  • Carlos Flavian, Raquel Gurrea, Carlos Orus
  • January 2014, Global Alliance of Marketing and Management Associations
  • DOI: 10.15444/gmc2014.04.02.03

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http://dx.doi.org/10.15444/gmc2014.04.02.03

The following have contributed to this page: PhD Carlos Orus