‘Generation Y’ and Narcissism

What is it about?

In order to enhance success in business life, the characters and features of the employees should be understood and evaluated carefully by the managers, leaders and business actors. In today's business life, Y ’generation is increasing rapidly. For this reason, understanding the characteristics of y generation is of utmost importance in order to evaluate what changes in business life and take precautions. Additionally, narcissism has been examined for many years by different disciplines as an important personality trait affecting the life of the person by scholars. Specifically, scholars in management emphasized the narcissim and its effects on workplace behaviour. In this context, it is necessary to evaluate the narcissistic tendency of the Y generation in order to understand the long-term changes in business life. In this study, we discussed the effects of the narcissism, which is one of the important personality traits, on the work behaviors and the narcissistic tendency of y generation.

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