An Application of Structural Equation Modelling for Measuring Brand Attributes of Packed Milk

  • Dr. P. C. Sekar Dr. P. C. Sekar, S. Dinesh S. Dinesh
  • Indian Journal Of Applied Research, October 2011, The Global Journals
  • DOI: 10.15373/2249555x/apr2013/85

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http://dx.doi.org/10.15373/2249555x/apr2013/85