Imageeffekte des Ein- und Austritts von Marken in Markenallianzen

Manuel Michaelis, Christof Backhaus, David Woisetschläger
  • January 2007, Verlag Franz Vahlen GmbH
  • DOI: 10.15358/9783800650682-233

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The following have contributed to this page: Professor David M Woisetschläger